Being on show site is the best move you can make to ensure success. Recently, due to cost constraints, a client was asked if they had to choose between an internet connection and a few extra days of on-site support, they'd chose the on-site. While there may be a workaround for the on-line access for most industries, there are few options of not having an on-site, dedicated professional watching out for things at the show, in the booth and for the staff. For example, here is a short list of things that NOT to burden the rest of your staff with:
- Badge updates
- Set up and tear down supervision
- Service bill collection
- Hotel room changes
- Directing execs and guests to the booth and receptions
- Coordinating receptions
- Ensuring lead collection
- Catalogue description
- Local transportation
- Competitive data collection
- Subcontractor coordination
- In-booth staff meetings
- On-site graphic and exhibit corrections, repairs
- Space selection for next year
This is just a simple slice of what can be had for the price of travel, per diem and a daily rate. Usually a pretty good ROI.
TTSG
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