Watch this space. The Paris Air Show opens today at Le Bourget.
This show should be quiet. With airlines asking for their orders from Boeing and Airbus to be delayed, the crash of the Air France jetliner in the Atlantic and the Boeing Dreamliner's maiden flight not taking place until after the show, look for news from other areas.
Most likely defense. Fighter contracts, helicopters, weapon systems. With two active wars and several hot spots around the world, this is an area of interest to many.
Our colleague and friend, Kimberly Williamson of Aviall, is at the Paris Air Show this month. When she has time, she will report to us "from the field" to keep us updated on this very important aerospace and aviation show.
TTSG
Showing posts with label The Boeing Company. Show all posts
Showing posts with label The Boeing Company. Show all posts
Monday, June 15, 2009
Monday, February 2, 2009
Extending the brand, part II
Here's an update on the Aviall trade show booth branding exercise.
The latest is the addition of a formerly blank booth backwall being treated with a new graphic. This tone-on-tone vinyl image reinforces the Aviall "box" image and graphic look.
This image is used in trade adverting, on the website, in collateral material, on smaller exhibits and on their company trucks.
Aviall, to its suppliers and end users, is know as the "box the parts come in." As we have discussed before, this multi-billion dollar unit of The Boeing Company does not manufacture anything. Rather they warehouse and distribute parts to airlines, manufacturers and repair depots around the globe. The box is really their image and their logo is simple and very recognizeable in the various industries they serve.
To put this image into perspective, this is the back wall of a metric 20x20 conference room that sits on a 30x30 space. Here are some images from last year's show.
This is the front of the same booth (shown here in Houston) that will be used in Anaheim in 2009.
Note the blank back wall which will now feature the graphic shown above.
The best thing you can do for your brand is to use it across the spectrum of your marketing program and consistently.
TTSG
The latest is the addition of a formerly blank booth backwall being treated with a new graphic. This tone-on-tone vinyl image reinforces the Aviall "box" image and graphic look.
This image is used in trade adverting, on the website, in collateral material, on smaller exhibits and on their company trucks.
Aviall, to its suppliers and end users, is know as the "box the parts come in." As we have discussed before, this multi-billion dollar unit of The Boeing Company does not manufacture anything. Rather they warehouse and distribute parts to airlines, manufacturers and repair depots around the globe. The box is really their image and their logo is simple and very recognizeable in the various industries they serve.
To put this image into perspective, this is the back wall of a metric 20x20 conference room that sits on a 30x30 space. Here are some images from last year's show.
This is the front of the same booth (shown here in Houston) that will be used in Anaheim in 2009.
Note the blank back wall which will now feature the graphic shown above.
The best thing you can do for your brand is to use it across the spectrum of your marketing program and consistently.
TTSG
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