Monday, April 21, 2008

Some Graphics Basics

They are the third leg of the three-legged stool that supports your show experience. Along with booth structure and booth staff, graphics tell your story for you. While they are standalone elements many times, they are conversation starters and what catches the eye of the show attendee in the 3-second “walk-by” of your booth.

This is not meant to be an exhaustive list of graphics rules. It is only a starting place. Remember this about graphics, whether you have a tabletop or a 10,000 square foot exhibit:

  1. Keep the message simple and clear.
  2. Be consistent in style, appearance and design.
  3. Remember that the readable or viewable area shouldn’t be below the booth visitor’s beltline (or the “beltline” of your exhibit)

There are a number of types of graphics used in the exhibit industry:

  1. Vinyl. Cut and applied to surfaces, it can first- or second-surface (back or front of glass or reflective materials)
  2. Backlit transparencies. Usually photos or bullet-points and an image, these Plexiglas mounted inkjet images are usually hung in a light box.
  3. Murals and large photo images. Company or product images, murals help fill the backs or fronts of booths and have an impact with the viewer.
  4. Hanging signs. See your booth from across a crowded hall. Try something different with the shape and/or color.
  5. Cut-ins on carpets and floor graphics. Sometimes people don’t make eye contact because they are looking down. Give them something to look at.

Like I said, this isn’t meant to be exhaustive or an end-all, be-all. But these are idea starters and some simple rules.


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