Our colleague, Jeff Vanden Hoek of Imagecraft Exhibits, was in Chicago this past week at the HIMSS trade show. Jeff reported a few observations to us:
"Just wanted to give you my observations from HIMSS. Seems like the number of large exhibitors was down. However, there were a surprising amount of first-time exhibitors. My feeling is that there were many more smaller exhibits than in the past. There were also a large number of rental exhibits, both small booths and island exhibits. Again, direct-to-surface printing and fabric graphics were a large part of the exhibits I saw."
"The busiest booth appeared to be Microsoft's. They were showing off some very cool applications via their partners, through the use of the Microsoft Surface (touchscreen) application."
Thanks, Jeff. New trends in sizes, numbers and techniques are always good to hear about.