You go into the hall, head down, heading for the space, ready for set up.
Hmmm....can't find the booth number. Why is this booth a 20x20 and not the 20x30 I paid for? Let me find that floor manager and see why they eliminated my space!
Looking over the floor plan with the Freeman guy....what's the booth number? "I don't have any 20x30s!"
"Oh, what show are you looking for? NACStech? Next hall over."
Geezzz. Need to read the overhead signage, he said sheepishly.