Before things get started tomorrow, Sheri' told us this as she and her colleagues prepared to staff the exhibit and attend the show:
"The show starts Sunday and will be good" for business, she reported. "We're hosting a lab tour and open house Tuesday," she continued. There are a good number of people pre-registered for the tour. "(Our business director) has several appointments and I have a major client dinner Tuesday night" at a local high-end restaurant.
Several good ideas floating here:
- If your facilities are located in the show city, offer up a tour. Great way to show off your capabilities first hand and show off the staff, too. Also gets the staff involved and understanding of the sales process.
- Customer-only dinner. Again, in your city and you get to keep them captive for a few hours and show them a good time.
- Planned ahead. Pre-registration is a great idea to gauge interest and control the guest list.
Thanks, Sheri', we look forward to more reports from the show.