Monday, June 8, 2009

The MRO Show

One of the more interesting and original ideas to come out of the MRO Show this year was this product display.

At first glance, this looks like a skid arrived at the booth and was overlooked and not unpacked. In reality, it did several things, according to Kim Williamson, trade show manager for Aviall.

Kim explained that it shows the range of product types as well as the uniformity of product packaging. As always, Aviall is the "box the parts come in."

This was a simple act that drew attention to the space and the products. It allowed for a number of products to be shown without taking up precious real estate (the booth was only a 20x20 or 20x30, most of the space dedicated to conference space).

It became a conversations tarter that got casual attendees to talk and veteran guests to open up (maybe with a "I didn't know you did that" query).

And, it had the bonus of already being mostly packed on the down.


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