The recent wave of social media tools lend themselves directly to the trade show experience.
The fact is, social networking leads to face-to-face networking.
Face-to-face networking happens in the trade show selling environment. Savvy trade show marketers will link the two types of media to enlarge their sphere of influence and increase sales. Reaching out to the customer starts with a conversation.
That conversation can be electronic in nature so that when you actually do meet face to face, you know more about each other and the cycle can be shorter.