Wednesday, August 12, 2009

On-site support

After all of the prep work to get a show (or program) together, it can't fall apart in execution.

Being on show site is the best move you can make to ensure success. Recently, due to cost constraints, a client was asked if they had to choose between an internet connection and a few extra days of on-site support, they'd chose the on-site. While there may be a workaround for the on-line access for most industries, there are few options of not having an on-site, dedicated professional watching out for things at the show, in the booth and for the staff. For example, here is a short list of things that NOT to burden the rest of your staff with:

  • Badge updates
  • Set up and tear down supervision
  • Service bill collection
  • Hotel room changes
  • Directing execs and guests to the booth and receptions
  • Coordinating receptions
  • Ensuring lead collection
  • Catalogue description
  • Local transportation
  • Competitive data collection
  • Subcontractor coordination
  • In-booth staff meetings
  • On-site graphic and exhibit corrections, repairs
  • Space selection for next year

This is just a simple slice of what can be had for the price of travel, per diem and a daily rate. Usually a pretty good ROI.


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