Wednesday, July 9, 2008

Live and in person

Let's talk about trade shows live and in person. Remember, this medium is all about face-to-face interaction, so I'm going to practice what I preach.

I'm on the program at the AAF (American Advertising Federation) District 10 Summer Leadership Conference this fall. The event runs September 18-20, 2008, in Abilene, Texas.

In the two sessions I'll cover making the most of face-to-face selling with effective trade shows. It's a chance for those not familiar with trade shows to be exposed to this important medium. Overall, we'll build our discussion around:

  1. Strategy
  2. Planning
  3. Measurement
Within that framework, we'll talk about having continuity within your whole mix, but to pay special attention to shows, the only medium that really touches the customer. We'll also talk about budget basics, staffing and show examples of effective exhibits. It will be fun and interactive and, most importantly, live.

For more information on the conference, please visit or contact Callie Morris at Zachry Associates, 325-677-1342, x120, or

Join us. Or, if you can't, read about it in this space.


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