When our company's management came to town for an annual review, the same attributes were present: we had been persistent in meeting our goals, they had been patient with us in meeting them (and reporting them) and it was evident we had a pasion for the work we were doing for the company.
The fishing trip was the ultimate example, however: no one can sit in a boat waiting for a fish and braving the elements without being patient, persisting despite the bugs and rain and they sure must have passion for the sport.
I know this more of a "think piece" than usual, but I didn't want the lesson lost on us in the trade show industry:
- We must be patient with our managers as well as our customers.
- We must be persistent in promoting our view that trade shows are integral to the business cause of the company.
- We must continue to have a passion for the work that we do.