Most of us overlook this less-than-trivial expense when planning our total cost of program budget. No matter the size of your booth (or booths) you need to consider where it's going to live when it isn't either on the road or at a show. You can store you exhibit in one of several places:
- An exhibit company
- Your own warehouse or office
- Another third party
If you choose to use your own office or warehouse, make sure you have adequate space or a way to handle it. If you use the company warehouse, will the warehouse manager charge your internal budget to store it? Do you need a forklift or a specialist to handle it? Do they understand you need access to it at anytime and do they know how to handle it so it isn't harmed?
If you have a third party who can help you (printer, trucker, I&D company, premium supplier), do they understand the same perimeters--access, handling, care? What will they charge you and how much?
You need to consider the following when choosing a place:
- How it will be stored
- The cost to store
- How it will be handled and cared for
The cost to store takes on many forms: Are you chaged by the square or cubic foot or the "rack". Are you paying for more than the physical space your booth occupies? Are you charged for in and out as well as other types of handling?
Handling and care encompasses who and how your goods will be touched. Do you have an assigned warehouseman or person? Is inspection and periodic repair something the storage place can help you with?
Lesson learned: Choose how, where and with who you store your booth carefully as it can hit your budget in a large way without proper planning.