That means you need to honor and obey the Ship Date.
This is the day that all of your stuff--exhibit, collateral, giveaways and all other things that are destined for the show floor will be shipped out to the show site. A few things to remember about this shipment:
- Try and make it one shipment: it will save money since you will only have one shipment going to the site (easier to track), thereby reducing drayage and handling costs.
- It will all arrive at one time.
- Only one carrier to worry about.
- Make sure it arrives at the time designated (either to advance warehouse or your targeted date on the show floor).
Make sure that you don't forget anything.