Wednesday, March 11, 2009

Ship dates

Don't forget that the beauty of trade shows is that they happen on a fixed date.

That means you need to honor and obey the Ship Date.

This is the day that all of your stuff--exhibit, collateral, giveaways and all other things that are destined for the show floor will be shipped out to the show site. A few things to remember about this shipment:

  • Try and make it one shipment: it will save money since you will only have one shipment going to the site (easier to track), thereby reducing drayage and handling costs.
  • It will all arrive at one time.
  • Only one carrier to worry about.
  • Make sure it arrives at the time designated (either to advance warehouse or your targeted date on the show floor).

Make sure that you don't forget anything.


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