With all of this talk about saving money yet still have a strong marketing presence, here's an idea that seems to have resurfaced.
Motorola apparently just rolled in their 48-foot (or longer) tractor-trailer rig, dropped down the sides (and opened the doors) in their booth space at this show. this does the following:
- Saves on additional freight. After all, the truck is the freight.
- Saves on drayage. Well, I haven't seen the bill; wonder how GES charged for this?
- Minimizes labor. Hire a spotter and some guys to roll out carpet.
- While you do have the tremendous up-front cost to design and build out the trailer itself, this is just one more stop on its tour.
It's not entirely true that there wasn't a set of booth properties in the space. On the other side of this photo were some kiosks and banners. However, the bulk of the exhibit was this trailer.