Collaboration between your vendors--exhibit company and creative (ad) agency pays off with a consistent and dominant brand.
At the recent Australian Air show (March 10-15, 2009), Aviall again demonstrated the leadership of having their exhibit partners collaborate with their agency.
The booth was a shell scheme designed and outfitted by 2Heads of the UK and Dubai; the graphic design was directed by Zachry Associates of North Texas, USA.
In the concept you can see how the graphic look of the booth mimics and carries over the branding from other other media.
There is more to this story: the booth won "Best of Show" at the air show. Photos will show up in this space as soon as they are available.
for more examples of Aviall's brand and other media treatments, go to www.aviall.com or www.zachryinc.com.