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One of the more interesting and original ideas to come out of the MRO Show this year was this product display.
At first glance, this looks like a skid arrived at the booth and was overlooked and not unpacked. In reality, it did several things, according to Kim Williamson, trade show manager for Aviall.Kim explained that it shows the range of product types as well as the uniformity of product packaging. As always, Aviall is the "box the parts come in."This was a simple act that drew attention to the space and the products. It allowed for a number of products to be shown without taking up precious real estate (the booth was only a 20x20 or 20x30, most of the space dedicated to conference space).It became a conversations tarter that got casual attendees to talk and veteran guests to open up (maybe with a "I didn't know you did that" query).And, it had the bonus of already being mostly packed on the down.TTSG
Choosing giveaways for used at trade shows is an art. Or, at the least, a well-developed skill.At the recent MRO trade show in Grapevine, Texas, Aviall chose a couple of items that fit both the industry and the tone of the times.
Aviall is good at using branded items. With airlines cutting back on services, including offering pillows and blankets on most flights, the aviation parts supplier fashioned a branded airline pillow as a giveaway (in an ironic twist, most are Aviall customers). Packaged with the printed tag bearing the phrase, "The Aviall difference," the pillows are held back and offered only to selected guests.Secondarily, a more mass giveaway was a hard-case luggage tag. Branded with the logo and phrase, the tag is a sliding unit that protects the ID included, making it a bit more high end.The moral of this story is to know your audience and tailor a memorable giveaway for them to take home and use regularly (and see your name regularly). If they like it well enough, the may even send you a thank you, copy the idea or re-gift it.Talk about giving a pillow legs.TTSG
