Collaboration Pays Off, Part II

The photos are in on the Australian Air Show from early March so we can now show off the real thing we discussed in an earlier entry.

To refresh your memory, the client, agency and the exhibit company got together and produced an exhibit that reflected the cohesive image, brand and messaging of all media presented by the company. The result is an exhibit that shares an image and brand values with print ads, collateral, internal communication and spoken messages.


This consistency is vitally important to maintaining your brand image as well as controlling the equity. Being consistent in front of all customer sets (internal, external, multiple channels) means that there is less explaining to do when it comes to values that the company embodies.


TTSG

Collaboration pays off

Collaboration between your vendors--exhibit company and creative (ad) agency pays off with a consistent and dominant brand.

At the recent Australian Air show (March 10-15, 2009), Aviall again demonstrated the leadership of having their exhibit partners collaborate with their agency.

The booth was a shell scheme designed and outfitted by 2Heads of the UK and Dubai; the graphic design was directed by Zachry Associates of North Texas, USA.

In the concept you can see how the graphic look of the booth mimics and carries over the branding from other other media.

There is more to this story: the booth won "Best of Show" at the air show. Photos will show up in this space as soon as they are available.

for more examples of Aviall's brand and other media treatments, go to www.aviall.com or www.zachryinc.com.

TTSG