Recently a colleague related a story about a client's confusion over a show.
There are a number of shows in several industries that have similar names. In this example, the client thought they were going to the Dubai Air Show, when in fact, they had booked space at the Dubai Airports Show. The former is a defense and aerospace show on a par with the Paris and Farnborough Air Shows. The latter is an equipment and services show for the commercial or civil airport markets.
Fortunately for the client, his trade show service provider was able to flex with the situation and save the day. Appropriate graphics and booth properties were substituted in a 6-hour span and the on-site sales guy was pacified and able to sell in the space.
However, it is important to make sure that, either as a client or an advisor, that the right show for the right audience is chosen before you pay for space.
TTSG
Showing posts with label Paris Air Show. Show all posts
Showing posts with label Paris Air Show. Show all posts
Friday, July 31, 2009
Thursday, July 9, 2009
From Paris Air: is customer service dead or on life support?
Our colleague just returned from the Paris Air Show with a story that, in this day and age, is a bit unbelievable. But given our source, undeniably true.
Having hired a limo service for cars (for execs) and a bus (for staffers), it seemed that all was going well. the execs had drivers who were on time, knew their routes and spoke when appropriate. The bus, however, was quite a different story.
The first day, the driver not only arrived late, but shut off the bus. Doing that caused further delay in that it couldn't restart without a lot of gut grinding. Finally started, the driver proceeded to take the freeway to the show, causing further delay. This set of circumstances couldn't go without a call to the limo service contact.
Even with the call, the second day the same driver showed up (did I mention he lacked English-speaking skills?), again stalled the bus and had to have a second bus called for back up. More complaining and not a real clear conclusion.
Fortunately, the execs were immune to these problems.
The remainder of the show went smoothly. It's hard to say whether they will be used again.
TTSG
Having hired a limo service for cars (for execs) and a bus (for staffers), it seemed that all was going well. the execs had drivers who were on time, knew their routes and spoke when appropriate. The bus, however, was quite a different story.
The first day, the driver not only arrived late, but shut off the bus. Doing that caused further delay in that it couldn't restart without a lot of gut grinding. Finally started, the driver proceeded to take the freeway to the show, causing further delay. This set of circumstances couldn't go without a call to the limo service contact.
Even with the call, the second day the same driver showed up (did I mention he lacked English-speaking skills?), again stalled the bus and had to have a second bus called for back up. More complaining and not a real clear conclusion.
Fortunately, the execs were immune to these problems.
The remainder of the show went smoothly. It's hard to say whether they will be used again.
TTSG
Tuesday, June 30, 2009
Changing your display approach
One of the difficult things to do in exhibit management is change course when it comes to presentation. Most times, strategy drives these changes. Lately, cost and a realization of what a real ROI is has helped make the decision.
Our colleagues at Aviall made changes based upon both.
At the Paris Air Show, Aviall showed less hardware and product than they have in previous years. They are using more graphics and using storytelling by staff to portray the products as opposed to actually displaying things. This accomplishes several things:
This is a great example of a company sharpening the focus of their presentation based upon their key messages and understanding their clientele.
TTSG
Our colleagues at Aviall made changes based upon both.
At the Paris Air Show, Aviall showed less hardware and product than they have in previous years. They are using more graphics and using storytelling by staff to portray the products as opposed to actually displaying things. This accomplishes several things:
- Sharpens the focus of Aviall's mission from the product to the process
- Reduces expenses by lowering freight and drayage costs as well as saving time in filing paperwork to import and export displays and products.
This is a great example of a company sharpening the focus of their presentation based upon their key messages and understanding their clientele.
TTSG
Report from Paris Air
Our colleague, Kimberly Williamson of Aviall, recently returned from the Paris Air Show at LeBourget Field. She filed this report for us.
"The show went well for us," Kim said. "while the rain was a disadvantage for those with outdoor displays, it drove traffic indoors to our stand," she said.
As with others reporting on shows during these interesting economic times, Kim reports that while overall attendance appeared to be down, the visitors they did receive were high quality.
"We are a supplier-based business," Kim continued. "We had the right people visiting us (from our standpoint)."
TTSG
"The show went well for us," Kim said. "while the rain was a disadvantage for those with outdoor displays, it drove traffic indoors to our stand," she said.
As with others reporting on shows during these interesting economic times, Kim reports that while overall attendance appeared to be down, the visitors they did receive were high quality.
"We are a supplier-based business," Kim continued. "We had the right people visiting us (from our standpoint)."
TTSG
Monday, June 15, 2009
Reports from Paris Air
Watch this space. The Paris Air Show opens today at Le Bourget.
This show should be quiet. With airlines asking for their orders from Boeing and Airbus to be delayed, the crash of the Air France jetliner in the Atlantic and the Boeing Dreamliner's maiden flight not taking place until after the show, look for news from other areas.
Most likely defense. Fighter contracts, helicopters, weapon systems. With two active wars and several hot spots around the world, this is an area of interest to many.
Our colleague and friend, Kimberly Williamson of Aviall, is at the Paris Air Show this month. When she has time, she will report to us "from the field" to keep us updated on this very important aerospace and aviation show.
TTSG
This show should be quiet. With airlines asking for their orders from Boeing and Airbus to be delayed, the crash of the Air France jetliner in the Atlantic and the Boeing Dreamliner's maiden flight not taking place until after the show, look for news from other areas.
Most likely defense. Fighter contracts, helicopters, weapon systems. With two active wars and several hot spots around the world, this is an area of interest to many.
Our colleague and friend, Kimberly Williamson of Aviall, is at the Paris Air Show this month. When she has time, she will report to us "from the field" to keep us updated on this very important aerospace and aviation show.
TTSG
Subscribe to:
Posts (Atom)
