We coming up on 60 days before our next show and my client an I have a challenge: finding an exhibit.
My client's problem is common: every few years on their show schedule there is a conflict between two major shos. Both demand the use of the custom properties, but one market prevails.
One way to deal with it would be to ship the exhibit between shows (from site to site). However, in this case, one show ends in New Orleans on the 7th and the next one opens in Vegas on the 9th. Too little time to ship too much and still get it down and up.
What else can we do?
Take a look at what properties you have in your invetory. Can you piece together parts to make a workable exhibit?
Can you rent something that fits your needs and doesn't compromise your brand?
Both are viable, but we are choosing the former. We have enough, but may have to build to add to the inventory.
I'll keep you posted in this space on what transpires between now and when the NEw Orleans show opens on May 6.
Stay tuned. What would you all do?
TTSG
Showing posts with label common sense on the trade show floor. Show all posts
Showing posts with label common sense on the trade show floor. Show all posts
Wednesday, March 31, 2010
Wednesday, February 20, 2008
Set up continues at AWMA
The booth went up today. The usual stuff happened: the crew showed up on time, the electricians took a too-long lunch, it was a mystery finding all of the graphics. But in the end, it all came together and looked really good. And like the photos and initial designs.
Tip #1: make sure you have all of the photos, drawings, crate lists and guides you can have in advance. It takes you less time when you are prepared. This seems like common sense, but you'd be surprised how many people don't do this.
Tip #2: make sure you understand the labor rules. They vary from city to city and hall to hall. For example, here in Vegas, monitors, lights, and anything electrical can't be run by you or your I&D (carpenter) labor. So, when my electricians decided to take a long lunch, it left me waiting for the monitors to be hung and cables routed. The rest of the booth was set and crates sent away, while I sat with a pile of cables and monitors.
Tip #3: work with guys on the floor. Our day went quickly and incident free because the lead I&D guy worked with the millwrights running the forklifts. We had a "freight-free" aisle in front of our booth and we couldn't unload our crates in front of the booth. It was a really cool assembly line of moving-unpacking-and-hauling-away. Make friends and see things work smoothly.
TTSG
Tip #1: make sure you have all of the photos, drawings, crate lists and guides you can have in advance. It takes you less time when you are prepared. This seems like common sense, but you'd be surprised how many people don't do this.
Tip #2: make sure you understand the labor rules. They vary from city to city and hall to hall. For example, here in Vegas, monitors, lights, and anything electrical can't be run by you or your I&D (carpenter) labor. So, when my electricians decided to take a long lunch, it left me waiting for the monitors to be hung and cables routed. The rest of the booth was set and crates sent away, while I sat with a pile of cables and monitors.
Tip #3: work with guys on the floor. Our day went quickly and incident free because the lead I&D guy worked with the millwrights running the forklifts. We had a "freight-free" aisle in front of our booth and we couldn't unload our crates in front of the booth. It was a really cool assembly line of moving-unpacking-and-hauling-away. Make friends and see things work smoothly.
TTSG
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