Here's why trade shows are really important: they are newsworthy and a showcase for an industry, a market or a business segment.
Our case in point today is CES, the Consumer Electronics Show.
Here, datelined Las Vegas and shown on Yahoo, is a product announcement about the latest netbook: http://tech.yahoo.com/blogs/patterson/32540 from Sony.
This is exactly why you go to a show. Whether you exhibit or not, you at least have to be on the show floor to feel the vibe, hear the buzz and be a part of the action. And it's not just with an industry like consumer electronics. The auto industry could be a really cool place to be this year with the challenges they have.
Being on the scene and being seen are two very important aspects of trade show and event marketing.
Lesson Learned: Leaders lead.