Many times in the process of producing a trade show or event we forget the intention and goal. Or we just plain start out on the wrong foot. As with any strategic undertaking, you need to have a process, you need to have your hands around what it is you are expecting to accomplish. Still Thinking in Threes, we need to approach shows by:
1. Planning completely.
2. Executing aggressively.
3. Following up thoroughly.
This is about getting to done with a result at the end.
(Thanks to Marc Goldberg, CME, and partner in Marketech, Inc.)